UNIT 1

 Publishing and Technology - Pamco Data  1a .Identify three differences in the way audiences use technology to read magazines brands and  news brands Observations : 1. Overall people read more news brands over magazines, this could be because the younger generation like reading magazine and theirs more of the older generation. News brands will have a larger target audience as their for anyone of any age and anyone can purchase them. Whereas magazines target smaller audiences such as the younger generation and only some of the older.  2.  Most people who read magazines access them via mobile phones and this could be due to the fact that phones are easier to access then travelling to a shop for example everyday. Because of 4g and Data it makes it easy for people to access magazines on the go and when not in their homes. Phones are also used for news brands so they are very similar.  3. For news brands and magazines tablets are not very popular with the least ...